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Pantene’s campaign “Truly Relaxed & Truly Natural”

Hello everyone,

My blogging has been spotty and I hope you’ll agree that it’s been with good reason!  I am working really hard to get tenure at my college so I’ve had my head down teaching, grading and conducting research.  However, I just completed a major milestone (whew hew, graded a TON of papers) and one of the first things I wanted to do was blog and reconnect with you all.

While I was grading and watching the BET Honors show, I happened to see two Pantene commercials that comprised a campaign entitled “Truly Relaxed & Truly Natural”.  Here is a picture of the campaign.

The first commercial starred Chrisette Michele donning her beautiful, golden-hued, faded afro.  The second commercial starred ballerina Misty Copeland sporting her relaxed hair.  Did you see the commercials?  I find it interesting that Pantene is addressing the fact that women of color are returning to their natural hair but that it’s our choice whether or not we do so.  I’m a proud kinky afro wearer.  However, I don’t think you lose your Black card if you opt to get a relaxer.  I do, however, think it’s important that we ask ourselves WHY we make our hair choices.  In a similar vein, I don’t think you lose your identity card if you choose to alter visible signals that you belong to a particular identity group.  Said differently, we may or may not choose to reveal our identity but that shouldn’t mean that we are somehow deemed less embracing of that identity.  Or, should it?  What are your thoughts on this?  What are your thoughts on WHY women make particular hair choices (i.e., to wear natural hair or not)?  Back to Pantene, what do you think of the campaign?

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