In an earlier post, I mentioned that I sent a letter to Pantene inquiring about the firm’s negative description of African-American hair (see earlier post http://tropie7189.blogspot.com/2011/09/pantene-insensitive-ad.html). Here is Pantene’s response sent on 9/12/11 (kudos for a quick response!):
Thanks for contacting Pantene, Tina.
We rely heavily on consumer comments regarding our advertisements, and feedback like yours will help us decide how to approach future advertising efforts. Please be assured I’m letting our marketing team know how you feel.
Thanks again for writing.
I appreciate the fact that someone responded; however, I am not satisfied with the response. Maturity tells me to wait a few days before responding and then email back requesting more specific follow-up about what happened and steps they will take to prevent such ads going forward. What would you do? Leave it alone or write back? What would YOU say?